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Design × AI

AI in my process.

A look at how I actually use AI as a creative designer — not as a shortcut, but as a way to explore wider, move faster, and spend more time on craft. (Rough draft — real cases and imagery to come.)

The way I design is shifting. AI moved the labour — the taste, the direction and the craft stay mine.

Where AI lives in my process

01 — Explore

Hundreds of directions before lunch.

Instead of one moodboard, I generate dozens of visual directions in the time it used to take to make one — then edit down to the strongest idea.

  • Rapid visual research & reference
  • Style and mood exploration
  • Wider range before committing
Exploration (placeholder)
02 — Make

Image-making as its own medium.

AI imagery is a craft in itself. I direct models the way I'd art-direct a shoot — building a distinct visual world rather than pushing a button.

  • Original AI image series
  • Consistent art direction
  • On-brand visual worlds
Image-making (placeholder)
03 — Direct

Choosing and refining, fast.

The real skill is judgement: picking a direction and iterating on it with tight feedback loops until it's right, not settling for the first output.

  • Variations on a chosen direction
  • Faster feedback with clients
  • Tighter, more intentional results
Direction (placeholder)
04 — Craft

It always ends by hand.

AI gets me to a strong starting point. Typography, layout, motion and the final polish are still mine — that's where the work becomes designed.

  • Manual layout & typography
  • Motion and interaction
  • Final polish & detail
Craft (placeholder)

From prompt to picture

Prompt (rough) "Editorial jewellery still life, soft daylight, warm neutrals, film grain…"

Result (placeholder)

Prompt (rough) "Dreamlike portrait, bright inviting colours, movement and softness…"

Result (placeholder)

What AI is — and isn't — for

AI is for
  • Exploring more, faster
  • Image-making & visual worlds
  • Removing the repetitive middle
  • More time on the details
AI is not for
  • Replacing the concept
  • Replacing taste or judgement
  • The final craft
  • Skipping responsibility for the work

Hi, I'm Lisa.

I'm a creative designer from the Netherlands. Lately I've been fascinated by AI imagery — not as a gimmick, but as a real medium for building visual worlds and moving from idea to image at a completely different speed.

This page is how I think about working with it: AI widens what I can explore, but the concept, the direction and the craft still come from me. (Rough — to be rewritten in Lisa's real voice.)

Portrait (placeholder)

A few honest questions

Isn't using AI just cheating?

Rough answer: no more than a camera or Figma is. AI generates raw material; the concept, direction, curation and final craft are still design decisions. The taste is what makes it mine.

Do you still design by hand?

Rough answer: yes — every project ends in manual work. Layout, typography, motion and polish are done by hand. AI just gets me to a strong starting point faster.

Which tools do you use?

Rough answer: to be filled in by Lisa — image generation, ideation and production tools, plus Figma for design and refinement.

Can you work with my brand and style?

Rough answer: yes — the whole point is directing AI toward a specific visual world, so outputs stay on-brand rather than generic.

Curious how this fits your project?

See the work Get in touch